Compiling and verifying extensive databases of business contacts can be a time-consuming process. Using a b2b email list provider saves you the hassle and enables you to personalize your messages, reach new markets, and stay GDPR-compliant.
When choosing a provider, make sure they offer clean, verified data and provide customer support. To help you sift through the many options available, we’ve highlighted 10 essential questions to ask before making your purchase.
Accurate Data
A good B2B email list provider provides quality data that ensures sales reps can identify and reach qualified leads. This will save time and money for marketing teams, improve the effectiveness of cold outreach, and help them meet or exceed their sales KPIs.
A reliable B2B email list provider has a large database of business contact information that is verified and updated frequently. They will offer a variety of targeting options and customization options, as well as credit-based pricing.
For example, Cognism offers accurate B2B contact data sourced from multiple websites and complies with GDPR regulations. Its online app allows marketers to refine searches with sales triggers, and it also includes a Chrome extension to find contacts on LinkedIn. Another option is Lead411’s CCPA and GDPR-compliant database, which features millions of human-verified emails. Its platform also lets marketers refine their search with demographics, job titles, company size, and more. Lastly, CloudLead helps marketers scale up their marketing and sales efforts with its machine learning technology.
Transparent Pricing
Purchasing an email list from a provider can save you time and money by eliminating the need for manual prospecting. However, it’s important to understand their pricing structure and terms before selecting a provider. A transparent and clear pricing schedule will help you avoid unforeseen expenses.
A trustworthy B2B email list provider will prioritize customer satisfaction and address any concerns promptly. They should have a clear data quality guarantee that ensures value for your investment. In addition, they should be GDPR-compliant to ensure that their data is collected legally and from authentic sources.
One example of a reliable B2B email list provider is Zoominfo. It offers a variety of marketing and sales tools, including access to 150 million verified B2B contacts and purchase intent data. The platform also has a number of filters that allow marketers to search for leads by industry and location. In addition, they run a real-time email verification test to ensure the quality of their data.
Customization Options
The best b2b email list providers offer multiple options to filter data to suit your business needs. This way, you can avoid wasted effort by only sending emails to contacts that are likely to respond to your message. Some providers also regularly clean their lists, removing outdated or irrelevant contacts.
This helps to improve your ROI by reducing the amount of time and money you spend on wasted mailings. Other important features to look for are compliance with GDPR and CCPA laws, as well as robust security standards.
Additionally, opt for providers that offer bulk discounts. This can save you significant sums of money in the long run.
Reputable Providers
Email reputation is a key factor in determining email deliverability. A high email sender reputation is necessary to ensure that your emails reach the inbox and not the spam folder. Email user engagement, opt-in email lists, and compliance with regulations such as CAN-SPAM and GDPR are some ways to build an excellent email sender reputation. A low spam complaint rate is also critical, as mailbox providers consider every email complain as a signal that your emails are not relevant to recipients. Minimizing the number of spam complaints and ensuring that your emails are well-written can significantly improve email delivery and help you avoid the spam folder in 2024.